Let’s start with a simple question
When was the last time you searched on Google...
And didn’t click anything?
Maybe ChatGPT gave you the answer.
Maybe Google showed it in an instant summary.
Maybe you got what you needed without ever visiting a website.
That’s the world we’re in now.
And if your brand isn’t showing up in those AI-generated answers,
You’re not just missing clicks — you’re missing visibility entirely.
Why it’s happening and what it means for you
Your content might be strong.
Your message might be clear.
But if AI tools can’t read or trust it, they’ll skip right over you.
This is where LLMO comes in.
So, what is LLMO?
LLMO stands for Large Language Model Optimisation.
It’s the strategy behind getting your content seen and cited by AI systems like:
ChatGPT
Claude
Google Gemini
Perplexity
Bing Copilot
Google AI Overviews
These tools don’t rank websites.
They pull answers from content they trust, understand, and can easily access.
If your content doesn’t meet those criteria, it gets ignored.
Not sure if you’re being skipped?
Try this:
Open ChatGPT or Perplexity
Ask: “What is [your company name]?”
If your brand doesn’t come up, it’s time to act
This checklist will help you understand why and what to fix.
The 2025 LLMO Checklist
Here’s how to make your content easy for AI to find, trust, and use in answers.
Are others talking about your brand?
AI tools learn from what others say. If you’re not being mentioned on trusted sites, expert blogs, or roundup articles, AI may not know you exist.
Check: Search your brand on relevant blogs, podcasts, or industry lists
Fix: Focus on getting mentioned, not just linked. Prioritise earned media and expert quotes
Is your website structured for machines?
AI systems need clear, labelled content. Without structure, even great writing goes unnoticed.
Check: Use Google’s Rich Results Test to scan your key pages
Fix: Add simple schema tags like FAQPage, Article, and Organization. This helps AI understand what each section means
Can your content be quoted easily?
AI pulls short, direct answers, not long paragraphs or vague intros.
Check: Look at how AI answers questions in your space. Are you writing in the same format?
Fix: Break content into clear Q&A blocks, bullet points, and short summaries
Are your headings written like real questions?
Most people ask AI questions. If your headings sound like blog titles, not questions, you’ll get skipped.
Check: Ask AI tools your top customer questions. Does your site show up?
Fix: Rewrite headings like “How does [X] work?” and start with a direct answer
Can AI tools access your content?
Sites that are slow, built with heavy JavaScript, or block AI crawlers may never be seen by tools like Perplexity
Check: Run a Lighthouse audit or use Ahrefs to test visibility
Fix: Use plain HTML for key pages and keep your sitemap and RSS feeds current. Don’t block helpful AI bots
Are you chasing mentions, not just backlinks?
In the AI world, recognition matters more than links. AI picks up on repeated mentions, even if there’s no hyperlink.
Check: Count how often your brand is mentioned across platforms
Fix: Focus your outreach on being included in lists, comparisons, and expert posts
Have you published where AI learns?
AI tools often pull from places like Reddit, GitHub, and StackExchange — not just websites.
Check: Do you share helpful content in public forums or Q&A sites?
Fix: Start posting on platforms like Medium, Quora, Reddit, or relevant community sites
Can AI search your content by meaning, not just words?
LLMs use something called embeddings. It’s how they find content by context, not just keywords.
Check: Have you created vector versions of your key pages?
Fix: Use OpenAI, Cohere, or similar tools to generate embeddings and upload them to platforms like Weaviate or Supabase
AI is more likely to trust and cite content written by identifiable, credible people.
Check: Do your blog posts include author names, bios, and social links?
Fix: Add real author pages with bios, credentials, and external profiles like LinkedIn
Are you monitoring how AI sees you?
If you’re not testing how AI tools describe your brand, you’re missing valuable insights.
Check: Run monthly queries in ChatGPT, Gemini, and Claude
Fix: Track what gets mentioned and adjust your content or structure based on what’s missing
Quick Wins to Get You Seen by AI Tools
Add structured schema to your core pages
Rewrite all your headings as questions
Start each section with a 30 to 50-word direct answer
Publish your own research, insights, or stats
Get featured in industry roundups, podcasts, and panels
Use alt text and transcripts on all videos and audio
Share content on Reddit, GitHub, Quora, and Medium
Turn your best content into embeddings and store them in a vector database
Show trust signals on your About and Product pages
Track your brand mentions in ChatGPT and Perplexity each month
Use Langfuse or PromptLayer to monitor how AI interprets your site
Create a public “About us” page with FAQs that AI can read
The Bottom Line
If AI tools like ChatGPT aren’t mentioning you, the problem isn’t your content.
It’s that the content wasn’t built to be seen, trusted, or retrieved by AI.
This checklist gives you the roadmap to fix that.
No jargon, no overhauls, just smart, modern content hygiene that gets your brand seen in the places people are searching now.
Need help?
At LangSync AI, this is what we do.
We help businesses get their content cited in ChatGPT, pulled into Gemini, and recommended by Perplexity.
Our team includes AI engineers and ex-Google search experts who know exactly how these tools work.
Want a free audit?
We’ll show you where you stand and how to get your site seen by AI.
Start here: www.langsync.ai/audit
Let’s make sure AI doesn’t skip your site ever again.